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Comparison

TradeZella alternative:
SureInsight compared

TradeZella is the best-known trading journal, with 500+ broker integrations and a strong review record. Since 14 July 2026 it has started at $35 a month. SureInsight is newer and smaller, has a free plan, and costs less than half as much. Here is where each one wins.

Facts checked 30 September 2026 · sources

Choose TradeZella if…

  • Your broker is not Tradovate, cTrader or MetaTrader 5 and you want it to sync on its own. TradeZella lists 500+ brokers and prop firms.
  • You want to replay your own past trades, second by second.
  • You trade in a group that uses mentor accounts and shared spaces.
  • You want to download your trade log as a CSV file.

Choose SureInsight if…

  • You want to start free, or pay $15.99 a month rather than $35.
  • You trade on Tradovate, cTrader or MetaTrader 5 and want your trades to arrive on their own.
  • You want an AI that answers from your own trades and says so when there are not enough of them.
  • You want candle-by-candle replay backtesting included on every plan, even the free one.
Side by side

Feature by feature

Starting price

TradeZella

$35 a month (Essential), or $315 a year

SureInsight

Free. Pro is $15.99 a month, or $89.99 a year

Free plan

TradeZella

None listed

SureInsight

Yes, free forever

Free trial

TradeZella

None listed on the pricing page

SureInsight

5 days of Pro, on monthly billing

Broker auto-sync

TradeZella

500+ brokers and prop firms, by TradeZella's count

SureInsight

Tradovate, cTrader and MetaTrader 5, on Pro

File import

TradeZella

CSV, TXT and Excel files

SureInsight

Guided import for 35 brokers and platforms, plus other CSV and Excel files

AI on your trades

TradeZella

Zella AI chat, with a monthly credit allowance; its agents are on Pro and Ultra

SureInsight

Enki chat: 2 messages a day free, unlimited on Pro; agents on every plan

Backtesting

TradeZella

Manual, automated and AI backtests; replay on Pro and Ultra

SureInsight

Candle-by-candle replay, free on every plan

Replay your own past trades

TradeZella

Yes, to the second, on Pro and Ultra

SureInsight

No

Trading accounts

TradeZella

1 on Essential, 50 on Pro, unlimited on Ultra

SureInsight

1 on Free, unlimited on Pro

Getting your data out

TradeZella

Download your trade log as CSV

SureInsight

A full copy of your data, on request

Mentoring and community

TradeZella

Mentor Mode, community spaces, courses

SureInsight

No

Mobile app

TradeZella

No iOS or Android app listed

SureInsight

No native app; the web app works on a phone
Pricing

What each one costs

TradeZella

  • Essential$35/mo

    Or $315 a year. One account, no trade replay, no AI agents.

  • Pro$59/mo

    Or $531 a year. 50 accounts, trade replay, AI agents.

  • Ultra$99/mo

    Or $891 a year. Unlimited accounts, more AI credits and automated backtests.

SureInsight

  • Free$0

    Free forever: your last 30 days imported from a file, one account, the overview report, your top finding and 2 Enki messages a day.

  • Pro, monthly$15.99/mo

    5-day free trial. Auto-sync, your whole history, every report and finding, and unlimited Enki.

  • Pro, annual$89.99/yr

    Works out at $7.50 a month, charged once a year.

Honestly

Where each one is better

Where TradeZella is better

Far more brokers sync on their own

TradeZella lists 500+ broker and prop-firm integrations. SureInsight syncs Tradovate, cTrader and MetaTrader 5, and everything else comes in from a file.

A long, public track record

It is the established name, rated 4.8 out of 5 on Trustpilot from 1,039 reviews when we checked.

Replay your own trades

On Pro and Ultra you can replay a trade you took, to the second. SureInsight's replay is for backtesting, not for reliving past trades.

Built for trading groups

Mentor Mode, community spaces and courses make it a good fit for educators and the groups around them.

A CSV of your trade log

You can download your trades as a CSV file. SureInsight gives you a full copy of your data on request instead.

Where SureInsight is better

Less than half the price, and a free plan

SureInsight Pro is $15.99 a month, or $7.50 a month paid yearly. TradeZella starts at $35 a month and lists no free plan.

An AI that shows its working

Enki answers from your own record, with the numbers and trades behind each answer, and tells you when there are too few trades to tell. A pattern only appears once it has enough trades and passes a check that it is not luck.

Backtesting on the free plan

Candle-by-candle replay, placing trades as if it were live, is free for everyone.

Agents on every plan

Describe a job in your own words, like a Friday review of your week, and an agent writes it up. Free accounts get 2 runs to try; Pro gets 2 a day.

Switching

Moving from TradeZella

  1. 01

    Export the history from your broker or platform rather than from TradeZella. Your broker's file has every fill, and SureInsight has a guided import for 35 of them.

  2. 02

    If you trade on Tradovate, cTrader or MetaTrader 5, connect the account on Pro instead, and new trades will arrive on their own.

  3. 03

    Once your trades are in, ask Enki what they say. Your first answer comes from your own record, not from a template.

Questions

SureInsight or TradeZella?

Is SureInsight cheaper than TradeZella?

Yes. SureInsight Pro is $15.99 a month or $89.99 a year, and there is a free plan. Since 14 July 2026 TradeZella costs $35, $59 or $99 a month, or $315, $531 or $891 a year, with no free plan listed.

Does TradeZella have a free plan or a free trial?

Neither is listed on TradeZella's pricing page as of 30 September 2026. SureInsight has a free plan and a 5-day free trial of Pro on monthly billing.

Which one syncs with more brokers?

TradeZella, by a wide margin: it lists 500+ broker and prop-firm integrations. SureInsight auto-syncs Tradovate, cTrader and MetaTrader 5 on Pro, and imports files from 35 brokers and platforms with a guide for each, plus other CSV and Excel files.

Does SureInsight have AI like Zella AI?

Yes. Enki is the AI built into SureInsight. It answers questions about your own trades with the numbers behind each answer, and it runs agents that write up jobs like a weekly review. Free accounts get 2 Enki messages a day and 2 agent runs to try; Pro is unlimited chat and 2 agent runs a day.

Can I move my TradeZella history to SureInsight?

Yes. The cleanest way is to export your history from your broker or platform and import that file, since it carries every fill. The free plan imports the last 30 days from a file; Pro imports your whole history.

Does either have a mobile app?

Neither has a native iOS or Android app as of 30 September 2026. SureInsight's web app works on a phone's browser.

Can I get my data out?

TradeZella lets you download your trade log as a CSV file. SureInsight does not have a CSV download; you can request a full copy of everything held about you instead.

Try a review before moving your whole journal

Start with a recent broker statement. Free imports your last 30 days, so you can check the trade record and explore the overview report before deciding whether to bring in your full history on Pro.

Ask a specific question about your record, such as what happens after a loss. The Brief waits for enough history before showing a measured finding, and Enki can help you investigate the trades behind an answer.

How we checked

Everything about TradeZella on this page comes from its own website and public review pages, read on 30 September 2026. Prices and features change, so if something here is out of date, tell us from inside the app and we will correct it. SureInsight's side is taken from the app itself.

Try it on your own trades.

Start on the free plan. Pro comes with a 5-day free trial.

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