COMPARISON
The old-school way to track trades
Try SureInsight FreeIn short
A trading journal in Excel is the trading-journal equivalent of building your own CRM. It works at first, then breaks the moment your trade count crosses a few hundred or you want a question the formula can't answer.
The real cost isn't the spreadsheet itself — it's the 5-10 minutes per trade typing in fills, plus the analytics you can't build (intra-trade MAE/MFE, embedded charts, AI tags). Free + 30 hours of admin per year is more expensive than $7.50/mo and getting it back.
| Feature | SureInsight | Excel / Google Sheets |
|---|---|---|
| Price | Free / $7.50/mo | Free |
| Free plan | ||
| AI coaching | ||
| Broker auto-sync | ||
| Backtesting | ||
| Risk alerts | ||
| Daily journal | Manual | |
| Advanced analytics | DIY | |
| CSV/HTML import | Manual | |
| Mobile app | App | |
| Trade replay |
Many traders start with spreadsheets, but they quickly become a nightmare. No automation, no analytics beyond what you build yourself, no AI insights, and hours wasted on data entry. SureInsight does everything a spreadsheet does — automatically — and adds AI coaching on top.
Auto-import trades vs hours of manual data entry
Built-in analytics: win rate, drawdown, R-multiple, session analysis
AI coaching identifies patterns you'd never spot in a spreadsheet
Daily journal with tags, screenshots, and notes
Backtesting suite — impossible to replicate in Excel
Honest take
If neither of those is critical, SureInsight wins everywhere else.
Switch your trade history over and pick up where you left off.
Save your spreadsheet as CSV
File → Export → CSV. Make sure each trade is one row with at minimum: symbol, side, entry time, exit time, entry price, exit price, P&L.
Sign up at SureInsight
Free plan, no credit card.
Upload the CSV
Settings → Import → CSV. Our universal column mapper handles arbitrary column names — just point it at your headers.
Or connect your broker for the future
Stop the manual data entry forever. MT4/MT5/cTrader/Tradovate auto-sync every 12-24h.
Reclaim 30+ hours a year
And get analytics + AI tags you couldn't build in Excel without a year of effort.
Import your trades in minutes. No credit card required.
Start Free TodaySee how SureInsight stacks up against the alternatives.
Have questions? Check the help centre or view pricing plans.
SureInsight reads exports from every major broker and platform. Pick yours below.